Thu Apr 17 14:44:08 SAST 2014
Thu Apr 17 14:44:08 SAST 2014

TV stations told to turn down the ad noise

Dec 14, 2012 | About.com, Arstechnica.com, CNN |   20 comments

America has a new law requiring TV broadcasters to back down on the volume of those pesky commercials that suddenly blast your eardrums.

If women watched cooking shows like men watched sport....! From bluebirdofbitterness.wordpress.com

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The CALM (Commercial Advertisement Loudness Mitigation) Act requires broadcasters to install technology ensuring that commercials air at a volume no louder than the programmes in which they appear.

CNN reports that the CALM Act, which originally passed at the end of 2010, finally goes into effect today.

The law also grants the FCC the authority to regulate the volume of commercials, so the new law will be enforced.

JUST FOR FUN, HERE'S A TV-RELATED CARTOON:

If women watched cooking shows like men watched sport....!

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