TV stations told to turn down the ad noise
America has a new law requiring TV broadcasters to back down on the volume of those pesky commercials that suddenly blast your eardrums.
The CALM (Commercial Advertisement Loudness Mitigation) Act requires broadcasters to install technology ensuring that commercials air at a volume no louder than the programmes in which they appear.
CNN reports that the CALM Act, which originally passed at the end of 2010, finally goes into effect today.
The law also grants the FCC the authority to regulate the volume of commercials, so the new law will be enforced.
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