TV stations told to turn down the ad noise
Dec 14, 2012 |
About.com, Arstechnica.com, CNN |
20
comments
America has a new law requiring TV broadcasters to back down on the volume of those pesky commercials that suddenly blast your eardrums.
If women watched cooking shows like men watched sport....! From bluebirdofbitterness.wordpress.com.
The CALM (Commercial Advertisement Loudness Mitigation) Act requires broadcasters to install technology ensuring that commercials air at a volume no louder than the programmes in which they appear.
CNN reports that the CALM Act, which originally passed at the end of 2010, finally goes into effect today.
The law also grants the FCC the authority to regulate the volume of commercials, so the new law will be enforced.
JUST FOR FUN, HERE'S A TV-RELATED CARTOON:
If women watched cooking shows like men watched sport....!
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Skhumba-Touch
I agree with this law. I think it must also be implemented here in SA. Have you noticed how you almost always lower the volume during ad breaks.Report Abuse
Nincompoop
I have noticed that e-TV & eNCA sound during adverts is high lately, I have lower the volume everytime an advert is flighted and this is very irritating especially during news. Can someone just inform them to tone done or check their broadcast settings.Report Abuse
MsKinkyakaKamaSutra
@Skhumba-TouchI agree with this law. I think it must also be implemented here in SA. Have you noticed how you almost always lower the volume during ad breaks.
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Took words out of my mouth.
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CheeseBoy
@Nincompoopagreed, eTV is the biggest culprit. some marketting fool must have convinced them that a louder volume increases sales.
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!#Sinudeity#!
Havent had a TV in about 6 years, no idea what you guys are talking about :PReport Abuse
Nastradamas
@!#Sinudeity#!Havent had a TV in about 6 years, no idea what you guys are talking about :P
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which planet are you from bra ?? its 2012 going for '13
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MJOKA
i hate advertsReport Abuse
wikipedia
It's been a while MsKinky, what' upReport Abuse
madimetsha
they are meant to grab your attention, if the volume is low, you will ignore it and go to the loo....which is not the point....Report Abuse
ONEE
So true indeedReport Abuse
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