×

We've got news for you.

Register on SowetanLIVE at no cost to receive newsletters, read exclusive articles & more.
Register now

How to fart without getting caught

Odour-eliminating underpants are a hot seller

Underpants which are claimed to neutralise the smell of flatulence are proving a hit in Japan, whose hard-working businessmen seem to like the idea of breaking wind without getting rumbled.

A Japanese textile company has developed a range of underwear which it says prevent unwelcome odours.

“It took us a few years to develop the first deodorant pants that are comfortable enough to wear in daily life but efficient in quickly eliminating strong smells,” said Nami Yoshida, a spokeswoman for the company, Seiren.

“At first we thought about selling them to those who require nursing care and to hospitals.

“But to our surprise, lots of ordinary people, like businessmen who are in positions that require them to see people on a daily basis, bought them,” she said.

The underwear is manufactured with niff-absorbing ceramic particles in the material fibres.

Seiren developed the technology after being contacted by a doctor who wanted something to disguise the regular parps emitted by people suffering from irritable bowel syndrome.

The company’s range has now expanded to 22 items, including socks that prevent feet from smelling and t-shirts that mask the whiff of sweaty armpits.

Would you like to comment on this article?
Register (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.