What's more, his father also died from a snake bite

Only in America! A West Virginia preacher who followed his father into the rare practice of handling snakes to prove faith in God has died after being bitten during an outdoor service involving the reptiles.

Mark Randall "Mack" Wolford, 44, had been bitten before and survived. But he died earlier this week after witnesses say a timber rattler bit him on the thigh.

Born in Pike County, Ky., Wolford had lived in the Bramwell area for the past five years and was a pastor at Apostolic House of the Lord Jesus in Matoaka. Unlike many Pentecostal preachers, he embraced publicity, welcoming journalists and photographers, and even taking some on snake hunts as he tried to revive interest in his religion.

Ralph Hood, a religion professor at the University of Tennessee at Chattanooga, saw Wolford bitten by a copperhead about six years ago.

Wolford and others prefer to be called "serpent handlers" as a reflection of Scripture, and Hood said his friend would want people to remember him as "a Christian who was living his beliefs and being obedient".

"Serpent-handling was only a small part of that," he said. "He was trying to revitalize a strong tradition that doesn't make a distinction between beliefs and practices."

"A common misunderstanding is that handlers believe they can't get bit or it won't kill them," Hood added. "What they'll tell you is, 'No one will get out of this alive'. They'll also tell you it's not a question of how you live; it's a question of how you die. ... This is how he would have wanted to die."

Wolford and his followers have a literal belief in Mark 16:17-18.

"And these signs will follow those who believe," the verses say. "In My name they will cast out demons; they will speak with new tongues; they will take up serpents; and if they drink anything deadly, it will by no means hurt them; they will lay their hands on the sick, and they will recover."

"I know it's real; it is the power of God," Wolford told The Washington Post Magazine last year.

If he hadn't started handling snakes after returning to his church, he said, "it'd be the same as denying the power and saying it was not real".

Although most Appalachian states have outlawed snake handling, it remains legal but rare in West Virginia.

Wolford acknowledged that last year, telling the magazine his mother was the only relative who still followed the tradition. Her husband died of a rattlesnake bite at age 39 in 1983.