Tue Jun 18 23:38:39 SAST 2013
Tue Jun 18 23:38:40 SAST 2013

5 wives vodka offensive to Mormons

May 30, 2012 | Sapa-AP | 10 comments

It is made by Ogden's Own Distillery in Utah, where the Mormon church is based. Its label carries the name and an image of five women, an apparent reference to polygamy, a practice abandoned by the church more than a century ago.

Picture taken from www.standard.net

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Idaho State Liquor Division administrator Jeff Anderson said the brand is offensive to Mormons who make up over a quarter of Idaho's population.

Regulators in Idaho notified Elite Spirits Distributor that the brand's concept is "offensive to a prominent segment of our population and will not be carried," according to a letter sent Thursday.

"The bottom line is, we represent everybody," Anderson added Tuesday. "It's masterful marketing on their part. But it doesn't play here."

Anderson said state stores already make hundreds of vodka brands available for sale and don't have room for another brand priced at around $20 a bottle.

Ogden's Own Distillery is trying to make the most of the rejection with a media campaign and sale of "Free the Five Wives" T-shirts.

It says the snub is unfair because a Utah beer named Polygamy Porter is available in Idaho. Anderson said Idaho doesn't decide what beer brands can be sold in grocery and convenience stores.

"We're a little dumbfounded by it all," said Steve Conlin, a partner and marketing chief for Ogden's Own Distillery. "The average person can look at our bottle and they don't find it offensive. It's certainly not obscene, which is what it would require for it to be banned."

Five Wives Vodka has been approved for sale in Utah, a state dominated by members of The Church of Jesus Christ of Latter-day Saints.

Nobody in Utah is raising a fuss over the brand, said Vickie Ashby, a spokeswoman for the Utah Department of Alcoholic Beverage Control. Utah regulates all sales of hard liquor, wine and heavy beer, making the products available only at state-owned stores. Idaho controls liquor sales with a mix of state-owned and privately-operated stores.

Comments

Tue Jun 18 23:38:40 SAST 2013 ::
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May 30, 2012

Bodigelo

What an idea!
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May 30, 2012

Zacoz_

Rubbish a always_ False religion
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May 30, 2012

TKay

Its not an offence in KZN, even our president can back that and bu.y it proudly
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May 30, 2012

tpaz

5 Wives Imbamba, from KZN
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May 30, 2012

Mbeva

They look familiar, MaKhumalo and the company
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May 30, 2012

online~Evangelist

online~Evangelist
Jesus is coming Back!

Those that are still entangled in sin WONT escape the judgment that shall be visited upon the wicked
I tell you now...All the sexually immoral, Thieves, False religion and all unrighteousness SHALL NOT inherit The kingdom of God. 1Cor 6:9-

REPENT again I say REPEEEEEENT
.otherwise HELL is never full, REPENT and escape the judgment

The preacher has spoken

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May 30, 2012

BlackLion

do you see any private parts on the pic? don't be silly now
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May 30, 2012

Sbokoboko

Best suited for our own pres "Bhebheyihlekisa". Ask Sono, maNtuli, maNgema,maDiba,maKhumalo and so forth.
Guys what happened to MTHOND'OSHESHAYO? Where did he disappear to?
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May 30, 2012

Kinggeezo

Looking at the picture no where do I see Tom's five wives, it just says Five wifes, as far as I'm concerned those wifes could be married to 5 differnt men, it's not specific as a result not offensive to any one but theose with corrupt minds. I have a feeling these guy have a lot of alchohol in church. I fail to understand why a certain brand offends them and the other doesn't, besides that they are frequent consumers of alchohol I see no other reason.
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May 30, 2012

Nush

Why do some people have a problem that Zuma has 5 wives they are his wifes and they are cmfortable with the situation and I believe he didnt force anybody to marry him if you dont understand other peoples culture please dont critisize as I believe maybe your culture and traditions are not perfect to the Nguni ppl if you dont know whom are the Nguni(Zulus,XhosaS and Swatis) We dont have a problem with is thembu so stop your funny comments and stick to what you know.You may critisiz us but maybe your hubby has lots of kids outside your marriege or another a family you dont know about more especialy those with husbands who travels a lot.We are happy with isithembu so just put your house in order and stop talking nonsense.
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