Red bull drops Jesus ad in SA - VIDEO
Energy-drink maker Red Bull said it has dropped an advertisement in South Africa after an outcry from both Christians and Muslims for its portrayal of Jesus Christ walking on water.
South Africa's Roman Catholic bishops urged Christians not to drink Red Bull in traditional fasting for Lent ahead of Easter celebrations next month, stopping short of calling for a full commercial boycott.
The television cartoon implies Jesus walked on water because he had been invigorated by a miraculous energy drink and knew where there were hidden rocks to tread on.
South Africa's Muslim Judicial Council on Wednesday warned of consequences of "secular extremism" against any religious faith.
It said any "insult and satire" of Jesus targeted "the very foundation of Islamic theology."
Christ is a revered prophet in Islam.
In a message to Cardinal Wilfrid Napier, head of the Southern Africa Roman Catholic Bishops Conference, the Muslim council said the ad was hurtful to Christianity, Islam and religion as a whole.
"We wish that our voices can be united to make clear to any secular extremist that any attack or defacement of religious symbols and sacred spaces is not acceptable," the council said.
Cardinal Napier earlier called on Catholic worshippers to donate to charities any money they saved on Red Bull during Lent.
In a statement, the drinks maker said its humorous advertising always looks at "well-known themes."
"It is never our intention to hurt anyone's feelings," it said.
It said the ad, aired on Tuesday, was scrapped Wednesday, and Red Bull said it regretted it had caused such strong feelings in religious communities.
Cartoons depicting Islam's Prophet Muhammad triggered violent protests in Europe and across the Muslim world.
"There is a need for a new sensitivity toward people's beliefs," said Chris Townsend, an official of the Bishops Conference in South Africa.
"As on this occasion, people become very deeply offended," Townsend said.
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Picture taken from www.news.gkrom.com
Comments
Decibels
look at that white Jeesus........Report Abuse
KatakataEmaotoAditshepe
There no Jesus now lona stop fighting.Report Abuse
Shredder
I saw that advert. It really annoyed me. They won't do that to the Muslims. In fact it is blasphemous.You will see how many atheist are going to support that advert.
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candilious
Good its been taken of air...........that was really distastefullReport Abuse
tsayaya
Cardinal Napier earlier called on Catholic worshippers to donate to charities any money they saved on Red Bull during Lent.=========================================================================
so the Cardinal wouldn't mind receiving the proceedings created out of making mockery of Jesus, anyway he is not the first one to sell Jesus for money
i also learnt that Jesus didn't actually walk on water, but that, that sea had frozen and he was actually walking on ice!,
where is WordOfGod when you need her most?
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golezwa
i havent seen the advert but from all that i read about it the ad is funny, i bet Jesus himself will have a good laugh at itReport Abuse
KeRataBasadi
If you are gonna take this route atleast make sure its funny and that ad falls flat in that department.Report Abuse
MommaC
Red Bull couldn't b*y the kind of advertising that this is giving them. They may have pulled the advert but it will go viral on the net so they win either wayReport Abuse
Shredder
@tsayaya - i also learnt that Jesus didn't actually walk on water, but that, that sea had frozen and he was actually walking on ice!,=================================================================================
I once read something like that but it is stupid because Peter took a couple of steps and he sank.
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MommaC
Shredder:) maybe Peter was a bit of a lardarse and the ice couldn't take it?
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