It was all about six packs, pumped up chests, boobs and booty at the Bon Hotel in the Vaal on Friday.
A 77-year-old Ukrainian man won a jar full of sour cream for coming first in a dumpling eating contest and then promptly died, local media reported.
Ivan Mendel ate 10 dumplings in half a minute to win first place and a one-litre jar of sour cream in the contest held in the town of Tokmak in the southeastern Zaporizhya region on September 18, Fakty I Kommentarii newspaper said.
Shortly afterwards, Mendel became unwell and died, according to local news websites.
Dumplings, called "vareniki" in the former Soviet republic, are a staple of Ukrainian cuisine and are often stuffed with a range of fillings from mushrooms to cherries.