Mandela's granddaughters Zamaswazi and Zaziwe said their apparel would not only aspire to revitalise the fashion industry with fresh, riveting creations, but they also plan to expose Madiba's legacy to the global market.

L.W.T.F Apparel will initially be sweaters, T-shirts and caps.

"We aim at obtaining a high audience recognition in order to achieve a significant shift in attitudes and behaviour surrounding fashion and social responsibility," they said.

The duo say they also want to reinforce the role Madiba played in South Africa's freedom struggle and on the international stage.

"The label intends to inspire those who wear it by making every day a Mandela day. The diversity in designs will ensure there is something to suit everyone. It will allow a multitude of people to unify in celebrating Nelson Mandela the global grandfather.

"We, as a family, with the support of our grandfather, are proud of L.W.T.F Apparel and believe it will be accepted by people from all walks of life. We hope young and old will want to be associated with the brand," they said.

The launch of L.W.T.F Apparel will coincide with Madiba's 94th birthday on July 18. Thereafter, a new line will be introduced annually. Merchandise is available via the virtual online store www.lwtfbrand.com.

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Sun May 19 21:37:32 SAST 2013 ::

Jul 10, 2012

Mellow

46664/L.W.T.F/ Street vendors hustling big time out there with their own Madiba brands... what's next? C'mon already Madiba is tired of being used all willy nilly now by his own family shame man ok
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Jul 10, 2012

Mellow

I wanna create a clothing label "zuma rocks" or "shower-head spearing like crazy"
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Jul 10, 2012

tpaz

@Mellow, how is he being used? This is is what we call Brand Power. Madiba is a brand and as young enterprising people we can use it to create wealth if you have the copyrights of course.
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Jul 10, 2012

TrapStar

Looser WTF
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Jul 10, 2012

DJWinner

Nice t-shirt by the way. It just that I don't wear clothes with text on them. I'm not comfortable with people reading me.
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Jul 10, 2012

mathopeed

@DJWinner
Hw u doing n hws Pta today?
This T-shirts looks so nice. Were can we get them (Outlets) before it hits the bree street shelves or Marabastad?
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Jul 10, 2012

Mellow

@Tpaz True Madiba ...he is a brand on his own no doubt bout that however it looks like everyone is hoping to use his name and make money out of him and this t-shirts are just another money making scheme only going to benefit a few, Have you heard bout the Madiba tatoos? Anothe rmoney making scheme am not sure who's bound to benefit on that one hopefully its for a charity. I still think its unfair shem
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Jul 10, 2012

zondamanzi

votes ZUMA 10%,MBEKI 5% AND TATA MANDELA 85% on service delivery. @mathopeed,i saw one same lyk dis watch-out b4 da weekend it wll b there sold R60.00
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Jul 10, 2012

zondamanzi

MANDELA IS OUR WORLD ICON AND BEST MAN EVER
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Jul 10, 2012

Lehido

How about the one Zapiro drew, a d!ck looking at itself in a mirror
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