'46664' brand hits the streets
Features colourful clothing that boasts Schwe Schwe print men's shirts, men's jeans, chinos and ladies' clothing
SOUTH Africa's unique apparel brand - 46664 - has made its long-awaited debut.
The 46664 range was launched at Stuttafords in Sandton, Johannesburg, on Wednesday amid much excitement.
The 46664 line, named after Nelson Mandela's inmate number while he was imprisoned on Robben Island, features colourful clothing that boasts Schwe Schwe print men's shirts, men's jeans, chinos and ladies' clothing.
The launch was attended by fashion designers, Nelson Mandela Foundation representatives including Tokyo Sexwale, Stuttafords executives and the media.
Fashionistas praised the label's apparel for its colourfulness and high quality.
Lucille Booysen, fashion doyenne and convener of SA Fashion Week, said: "People are not going to love the line only because of philanthropy and what it stands for, they will like it because it is desirable and pleasing to the eye.
"Though it is youthful, there is something for everyone. It is honest, happy and the colours will make wearers look good on the outside and feel good inside."
Fashion designer David Tlale, who is billed to partner with the line, said the 46664 apparel was a great concept that he was proud to be part of. He said he was especially pleased that the concept was going to encompass designers from around the world.
"It is an honour to be part of an initiative like this. It will take South African fashion to another level."
Wayne Bebb, CEO of Brand ID, the division of Seardel responsible for development, production, marketing and distribution of 46664 apparel, said his company was thrilled.
The 46664 apparel range will make its debut in 15 Stuttafords stores and 70 other independent retail outlets. Proceeds from sales will be used to sustain 46664 and the initiatives it supports.
The line will feature at the SA Fashion Week Winter Collections at Crowne Plaza Hotel in Rosebank, Johannesburg, on September 25.
Mzilikazi
the mechandise is so expensive a direct contrast to what nelson mandela stands for. poor people wont afford this brand. i understand a simple formal shirt wouldnt sell for anything less than R700. crazy staff!!!!Report Abuse
Limpopoist
who are the share holder in the 46664 scam. just another wa yto ripp -off people in the name of mandelaReport Abuse
KHOROMMBI
Sell it to Zulus ans Xhosas; we don't need them in Limpopo....What is that?Report Abuse
leshwambolo
guys, this code 46664 is the satanism code, so are you telling me that Nelson Mandela is one of the satanism? we must just watch out for this code, ku yo si siza ukuthu si phile emthandazweni period, phela u satani is living in his last days and u funa abhakhe abantu. no wonder all these weid things are happening guys, this is serious staff, to all christians, born again ones especially, watch out!!!!Report Abuse
Shredder
@leshwambolo - Some of us know and believe that the 666 guy will be revealed someday. However, i think sometimes people take this 66 too far.By the way, according to my understanding, and I believe I am right, Every Christian is born again. I'm not talking about denominations I am talking about Christians. There are people calling themselves Christian but they are not. A Christian is person who is born-again; not a person who attends a church labelled abazalwane.
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