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BIG FAVOURITES: The BlackBerry appeals to the younger market. PHOTO: Sunday Times

 Its strength lies in its large range of phones that appeal to a wide audience 

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This is according to a report compiled by World Wide Worx, an independent technology research organisation, in partnership with FNB.

"Nokia remains by far the most popular cellphone brand among South Africans aged 16 and older," the Mobile Consumer in SA 2012 report stated.

It further said Nokia was expected to remain the number one cellphone brand in South Africa until the end of next year.

Arthur Goldstuck, managing director of World Wide Worx, said Nokia was a dominant brand in Africa.

"Its strength lies in its large range of phones that appeal to a wide audience," he said.

Internationally the two brands have shown a decline.

Research In Motion (RIM), which produces BlackBerry products, peaked in 2009 with a 20% share of the international market but it now stands at about 7%.

In South Africa the brand's market share has grown from 4% to 18% over the last 18 months.

Goldstuck said the BlackBerry Curve 8520 was the most popular smart phone in South Africa.

"BlackBerry's continued appeal to the younger market, with the Curve models maintaining a cool image, shows in the 28% market share in the 16 to 25 age group.

"The Samsung E250 is the most popular among feature phones (non-smart phones)."

Samsung benefited from the decline of the two brands when it overtook Nokia as the top mobile vendor.

Goldstuck said though Samsung was a popular cellphone brand, most people, particularly youths, could not afford the Samsung Galaxy phones the company now produced.

Comments

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Sun May 19 14:25:20 SAST 2013 ::

Aug 15, 2012

CheeseBoy

The only reason why Broke Berry is a choice in Mzansi is beacuse internet bandwith costs are very high and the BIS model works well. The rest of the world RIM (Black Berry company) is broke as hell. as a matter of fact it would take a miracle for them to survive the competition.

This is going to be a problem for them as next year internet costs are going to drop significantly as per ICASA demands.

People who are buying Black Berries now might soon find themselves with useless bricks, even those in Mzansi.

I have a Samsung Galaxy S3 and it is the best smart phone in the world so far.
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Aug 15, 2012

BRA-MAFUTHA

NOKIA X3 is the best phone on the market.
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Aug 15, 2012

WarrenG

It shows how behind SA is...Nokia has fallen off the top of the world rankings. They really missed the boat by not launching Android phones. But I guess most of our users are still using the 3310

Yip X3 is a crafty number
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Aug 15, 2012

tpaz

Who ever buys Nokia is so last year......their software OS is shi*T even in the Lumina series.
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Aug 15, 2012

Dzel

Eish Galaxy S3, I dream about that phone.

On BlackBerry, anyone who knows anything about phones will tell you that that is the most useless phone around. I only have one because that is the only option I was given so that figure on 8520 is very misleading, that phone is so useless I gave it away. The interface was too painful to handle so RIM must be grateful for corporate accounts who are keeping them afloat.

Android rules the market, Samsung will continue performing well because their phones are running on the best platform therefore you get the best of everything. Nokia made a mistake by going Windows, they are going to struggle to compete and RIM is going to go bankrupt soon or will be sold off as they too are not on the right platform and their phones poor in comparison.

I have a very cheap entry level phone but I’ve pimped it up so much it is the best phone ever (except for its internal memory), it is simply not true that Samsung phones are too expensive. Gio, Ace and Young are very cheap but can be pimped to become super-phones if you know what you are doing.

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Aug 15, 2012

Dzel

BRA-MAFUTHA

NOKIA X3 is the best phone on the market.
++++++++++++++++++++++++++++++++++++++

I've been a Nokia fan all my life until I tried Android, the difference is staggering. Try an Android phone, any Android phone and tell me if you still stand by that statement. There is a valid reason why Samsung is the best performing brand internationally, try any of their smartphones and you'll understand why.


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Aug 15, 2012

Bizzabo

Dzel

Comparing the i-Phine, sony erricson( experia) and Sumsung S3, which one is the bes? so far I hear people saying using these android phones chows a lot of your air time.

boss I am currently using sony exp with no problems. I am due for an upgrade but just not sure what to get. I hear apple and sumsung will be rleasing soon.
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Aug 15, 2012

Blyss

Apple iphones and Samsung brands are the best when it comes to android phones out there. My buddy is a big fan of HTC, and Sony Erikson. BB and Nokia so 2000 and late they should learn from Kodak's mistakes of falling to adjust to market needs and trying to stay traditional in this high techno era. I am still battling to decide should I wait for the iphone 5 or I can go ahead and get the Samsung Galaxy S111 right now, that phone looks so sleek, a phone and a tablet infused, so genius of Samsung.
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Aug 15, 2012

Bizzabo

Blyss

these phone keep changing every six months, that is where my problem is. when is the next S3 release coz i know apple will realise 5 soon?
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Aug 15, 2012

Blyss

@ B

Thats right, it seems like everyday there is a new phone out there, I am on a yearly contract and its already time for me to upgrade. Iphone releases yearly so far and am not sure about Samsung , the thing is Samsung has a lot of android phones catering for different needs, so it depends on what you really want. The S3 is more serious and S11 (latest) is also good and both versions have been released this year. You can log on their websites or just google their reviews that mihgt help you make an informed choice.
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