Nokia still top SA choice
NOKIA and BlackBerry are the most popular mobile brands in South Africa despite their international decline in market shares.
This is according to a report compiled by World Wide Worx, an independent technology research organisation, in partnership with FNB.
"Nokia remains by far the most popular cellphone brand among South Africans aged 16 and older," the Mobile Consumer in SA 2012 report stated.
It further said Nokia was expected to remain the number one cellphone brand in South Africa until the end of next year.
Arthur Goldstuck, managing director of World Wide Worx, said Nokia was a dominant brand in Africa.
"Its strength lies in its large range of phones that appeal to a wide audience," he said.
Internationally the two brands have shown a decline.
Research In Motion (RIM), which produces BlackBerry products, peaked in 2009 with a 20% share of the international market but it now stands at about 7%.
In South Africa the brand's market share has grown from 4% to 18% over the last 18 months.
Goldstuck said the BlackBerry Curve 8520 was the most popular smart phone in South Africa.
"BlackBerry's continued appeal to the younger market, with the Curve models maintaining a cool image, shows in the 28% market share in the 16 to 25 age group.
"The Samsung E250 is the most popular among feature phones (non-smart phones)."
Samsung benefited from the decline of the two brands when it overtook Nokia as the top mobile vendor.
Goldstuck said though Samsung was a popular cellphone brand, most people, particularly youths, could not afford the Samsung Galaxy phones the company now produced.