The power of colour
THE power of colour in all its shades and hues cannot be denied, which is why it has a surprisingly important role to play in the workplace.
Whether it's clients you wish to keep calm and serene with a sea shade of blue, or employees you hope to energise with a vibrant red, dipping a paintbrush into a tin of carefully selected paint can change the dynamics of your office space with amazing effect.
"Prior to pulling out the colour wheel to select the shades you like best for your office walls, it's always a good idea to consider the kind of mood you wish to create for both your customers and employees," explains Kim Meszaros, marketing executive of workforce management solutions company Kelly.
Indeed, it has been scientifically proven that colour has a psychological effect on one's mood, which in turn affects productivity levels, as well as the quality of work produced. "The question really is, why not harness the power of colour in the workplace? With this in mind, the paint colour found on walls should reflect the type of mood that is ideal for a certain type of work environment," Meszaros adds.
The colour of proactive optimism
Dulux South Africa's colour expert Sonica Bucksteg was invited to participate in a global forum which predicts colour trends: "A blushing, lively and juicy red has been unanimously selected as the colour of the year. This radiant shade will be making its mark [this year] because it is a colour that can be many things to many people, reminding us to not look for simple solutions, but to open our mind to the 'possibilities waiting to be discovered',"
In the matter of colour, certain associations apply. For example, doctors' rooms need to convey an air of serenity to keep nervous patients calm, and in this case blue is considered to be the best choice as it's perceived to be tranquil. An ad agency, on the other hand, should operate from a vibrant space to inspire creativity and therefore brighter, and even multiple colours, are considered more suitable.
Green is usually associated with youth and vigour and useful for boardrooms, or "pause" rooms, as it energises the mind and stimulates creative thinking.
A pallet of productivity
"So choose a pallet of productivity, quality and energised optimism to lift morale.
"With paint brush in hand and just a few simple brush strokes of a carefully chosen colour, you could change for the better the mood of your working space and those around you too," she says.