It was all about six packs, pumped up chests, boobs and booty at the Bon Hotel in the Vaal on Friday.
Cellphone airtime, funeral policies and the running of conference facilities are among the revenue streams considered. This is contained in the party's financial report delivered during the ANC's elective conference.
Fundraising is the party's most important source of revenue, contributing as much as 72% of its R1.49-billion in income since January 2008. But tougher economic times have put fundraising under pressure.
The report urged the party to make sure that the Political Party Funding Bill is passed. A grant from the Independent Electoral Commission - based on the party's share of the electorate - currently accounts for 15% of revenue.
Apart from giving itself and other political parties access to more public funds, the report showed that the ANC sees "a need to leverage on the quantity" of its membership.
The report suggested that members contribute 3% of their income to the party every month. Membership fees account for only 3% of the party's revenue.
Some of the ideas put forward to raise funds include:
The conference will today announce what model the ruling party should adopt.