Mandela family launch road safety campaign
In honour of Zenani, who died in a car crash
A new campaign has been launched by the Mandela family in memory of Nelson Mandela’s great-granddaughter Zenani Mandela, who died in a car crash, the family said on Wednesday.
The Zenani Campaign, to be led by Zenani’s mother Zoleka Mandela and grandmother Zindzi Mandela, aimed to improve road safety for children, the family said in a statement.
The campaign was unveiled in New York with mayor Michael Bloomberg and would contribute to the United Nations Decade of Action for Road Safety, especially in developing countries. New York is currently hosting the Commission for Global Road Safety.
Zenani Mandela was killed on June 11, 2010, when the car she was in hit a steel barrier along the M1 north in Johannesburg.
The campaign was also a Mandela Day initiative in honour of former president Nelson Mandela’s birthday. Members of the public were encouraged to wear the Zenani wristband and to call for better child road safety.