To commemorate Youth Month, Sowetan will publish its annual Top 100 Young Bosses supplement..
If the preliminaries are anything to go by Lerato Mokoena is poised to take the crown at the Sun City's Superbowl.
The 22-year-old Vereeniging beauty is a veteran of pageants. She had previously won titles as second princess for Miss Bikini SA and Miss Soweto and holds the title of Miss Emfuleni 2010.
Mokoena is a photogenic lass with a body that is tailor made for a swimsuit. Her major asset is a beautiful face that manages to impress with minimal make-up.
She seems set to rock the judges with her cool demeanour, intelligence, grace and confidence.
During the preliminaries, Mokoena, who holds a BA in Tourism Development from the University of Johannesburg, stole the selected audience's hearts with her poise, gracefulness and spontaneity.
Her bid for the crown has not been without difficulty, though. She has had to put up with insults from those who were mocking her for her hair loss problem.
Mokoena wears a wig because she suffers from alopecia areata, a condition that eats the hair away. Fortunately this has not affected her self-esteem.
Besides her beauty and obvious brains, Mokoena is also a philanthropist at heart.
During an interview with Sowetan, Mokoena said her major dream was to establish her own non-governmental organisation that will reach underprivileged communities in the country's rural areas. Her focus will be on empowering the youth in these communities.
The media has seen Mokoena grow from an ordinary girl to the woman of today who could best represent the Miss SA office.
If all goes well on Sunday the 1,79m tall natural beauty could very well be crowned Miss SA.