Keeping it real - Popular DJ talks about the flavour of money
YFM breakfast show host Mo Flava says he will never give in to the pressures of the entertainment industry.
Born Moeti Tsiki in Dube, he hosts Flava in the Morning with Mo Flava on weekdays between 6am and 9am.
His introduction to radio and that of other youthful jockeys has not only made the medium competitive but also vibey.
He says there is a lot of pressure in the industry and it has made many lose focus.
Many find themselves spending a lot of money because they want to keep up appearances.
"Fans expect you to drive a certain car," he explains. "There is also pressure on you within the industry to drive a better car than any other person.
"People have to learn to live within their means."
He says celebrities should not allow the industry to change their financial goals.
Tsiki warns that if you do not have a strong support system you will crumble.
"I have been fortunate because my family has always been around me. I learnt the culture of saving from my parents. I grew up in a middle-class family. We were not rich, but neither were we poor," he says.
Tsiki adds that show business is an unstable career and urges people to tread carefully.
"We don't have permanent work. We do mostly freelance work. You need to invest your money wisely in stock markets or in properties."
Tsiki joined the youth station in 2006 as a graveyard shift presenter. But he has made strides since then.
He believes in paying his dues, because that eases the climb up the success ladder.
"I know many people hate the midnight slots but that is where you make your mistakes and learn to apply criticism to your benefit."
Apart from his successful radio career he also presents e.tv's Club 808 with former YFM colleague Dineo Ranaka.
"Club 808 works because it is presented by two vibey and established people," he says. "It is driven by what is happening in the music industry. The response we get from the people who watch the show is that Club 808 is crispy."
Tsiki is also a successful club DJ and has recently registered a close corporation that will organise events and book banging DJs.