A career in car sales is not for the faint-hearted, says Siya Qamba, the principal dealer for both Hyundai and Kia in Heidelberg on the East Rand.

Qamba is only 38 years old, but already holds a unique title as a principal dealer for two dealerships of different brands.

He was appointed principal dealer for Hyundai in 2012 and principal dealer for Kia the following year.

With more than 10 years in the sales world and a couple of awards under his belt, Qamba says he loves the pressure and tenacity that come with the job. Sowetan caught up with the salesman, who shared his recipe for success.

Question: Why did you decide on a career in marketing and sales?

Answer: I studied marketing at the IMM marketing school. I have always had inspirations of being successful in both sales and marketing.

After graduating, where did you start off?

My first job was in the furniture business, where I worked for six years for Morkels in stock control, administration and as a credit controller.

When did you join Hyundai and why?

I joined Hyundai in 2006 as a salesman. I needed to grow and after six years at Morkels I had to take on something more bigger and exciting, and Hyundai was offering that.

I went on to become the branch manager from 2010 to 2012. And then principal dealer in 2012.

What is it like being a principal dealer for two brands?

The title itself is overwhelming. I think there are very few people nationwide who hold such a title. And for me, having achieved that at such an early age speaks a lot about the contribution I have brought to the organisation.

Both dealerships have about 36 workers each, and it is my job to make sure that we achieve profitability, meet our targets, achieve good customer services and maintain the reputation of the brand.

What is the target of cars you have to sell a month and how do you achieve that?

The target is 52 cars a month. The most important thing in sales and marketing is one's attitude. If you go into sales with the aim of making quick money, you won't make it.

What are your biggest achievements?

I was awarded the 2011 Hyundai award for Best Dealer of the Year in the pre-owned sales category. I finished second in 2014 for the national Dealer of the Year award.

How demanding is the sales job?

It is very demanding, especially when you consider that in the car industry we have to compete with other top and quality brands that are bigger than us.

Is it hard selling Hyundai and Kia, considering there are bigger brands you compete with?

I think we have been able to cut the gap. Both brands have become bigger since they entered the market. The trick is simple, if the brand has quality, people will buy it, if the service is good people will rate you higher and spread the word around.

What is the next challenge for you?

To continue to enjoy the work and always try to improve. When you do that then you get a lot more experience and rewards.