×

We've got news for you.

Register on SowetanLIVE at no cost to receive newsletters, read exclusive articles & more.
Register now

Nigerian singer’s skin lightening range sold out in a day

Black is beautiful but lighter is better; that’s the message that Nigerian star Dencia seems to be sending out.

The Cameroonian-Nigerian musician launched her own skin bleaching range called ‘Whitenicious’ and the product proved to be very popular in Nigeria.

According to reports ‘Whitenicious’ was sold out within a day of going on sale online.

Dencia has since become the trending topic all over the world with many lambasting her for encouraging young women to change their skin tones.

On the company website ‘Whitenicious’ is described as a high-end skin care line which features:

Whitenicious for Dark Spot Remover to remove dark spots from any part of the body and Whitenicious for dark knees, knuckles, and elbows.  Also works on other parts of the body with hyper-pigmentation.

In an interview with Ebony magazine, Dencia defended her product by saying that it was designed to treat pigmentation and dark spots.

She also denied using the cream to lighten her own skin which is now visibly lighter than it was when she first came on to the music scene.

'I was never that dark in real life... And guess what? I don't even care because [critics] are bringing me business,' she reportedly told the magazine.

The prices range from $50 to $150.

A recent study conducted by the World Health Organisation found that 77 percent of women in Nigeria use skin-lightening products, they are followed by Togo with 59 per cent; South Africa with 35 per cent; and Mali at 25 per cent.

Health experts have warned against using bleaching products on one’s skin, adding that continuous use of such creams could results in permanent damage and even cancer.

Dencia however has a different take on it.

'Guess what? The air you breathe outside causes you cancer.  Everything in the world causes cancer,' she was quoted saying.

Would you like to comment on this article?
Register (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.