Helping aspiring models to pursue their dreams
Making it as a "with-it" agent in a fast-paced and tough field
HER job is to help aspiring models launch their careers - and though Dikeledi Mamabolo, managing director of Earth Models and Management, has been in the business for less than a year she already consistently provides the industry with fresh faces.
Mamabolo, 25, a former model herself, says her agency is growing steadily because of dedication, efficiency and a professional approach.
She says owning a modelling agency has always been her dream .
"As a model I looked up to my modelling agency owners and I used to dream about running my own establishment. My quest is to extend full support to aspiring models in their pursuit of modelling and acting careers," says the mother of one, who is originally from Limpopo.
Earth Models has a huge database with more than 20 talents of male, female, kids and character models.
It also boasts fresh new faces that sashay down designer ramps and models who are slowly becoming household names.
Mamabolo is not only interested in the modelling business but is also a founder of The Pretoria Face of Fashion Competition, which is aimed at giving exposure to modelling talent and up-and-coming fashion designers.
"We have teamed up with Global Nissan Hatfield to host our first fashion show," Mamabolo says. "We will have the Pretoria Face of Fashion Competition at the Hatfield Plaza.
"We have invited fashion industry professionals, including educators, retail buyers, fashion journalists, trendsetters, taste-makers and consumers."
The competition is open to girls - who live in and around Gauteng - from the ages of 13 to 25. The event will be held on June 23 and starts at noon.
Mamabolo says the event was inspired by the SA Fashion Week.
"I have always loved the way the show is staged. The level of professionalism and exposure it gives models and designers was the biggest motivation for me."
Mamabolo says running the business has not been easy, the most difficult part being sourcing the right models.
"A lot of people want to be models because it's glamorous, sexy and lucrative.
"They don't know that modelling is extremely competitive and the industry is filled with rejection. People have to understand that it's tough.
"The modelling world is jam-packed with pretty faces. Just because you are good-looking does not mean you can succeed as a model. It is not just about looking great. You have to fit the want or need of specific jobs in order to get a chance."
Her advice for aspiring models:
"You need to focus on keeping your skin clear and glowing and fitness is important.
"It is also important to decide what kind of model you hope to be. Do you want to be a plus size model, a runway model, print or underwear model?"
For those aspiring to have their own modelling agencies, Mamabolo has this advice:
"You need to be connected with all the best and top-notch production companies, casting directors and advertising companies that can use your best talents."