It was all about six packs, pumped up chests, boobs and booty at the Bon Hotel in the Vaal on Friday.
Young hip-hop artist L-Tido, who was born and bred on the streets of Alexandra township, is one youngster who is doing it all himself.
He says: "I believe so much in hip hop music and the foundation that was laid by other rappers before us. It has enabled us to grow by leaps and bounds."
His plan for world domination began last year when he released his mixtape titled City of Gold, which sold more than 4000 units, winning him the Most Gifted Newcomer at the Channel O Awards in 2010.
This year he dropped his first full album All Or Nothing, which he says he has been working on for the past eight months.
"It has taken me some time to complete the project but nevertheless, I believe it was worth the wait. The time we spent on it (makes) something that will last forever," he says.
The album is currently making waves on all radio stations with tracks such as It Ain't My Fault and We Rollin.
On the new album the muso collaborates with KO from Teargas, Glitz Gang, Tumi and the Volume and Banky W from Nigeria.
"I believe there is so much that our artists can do in order to reach other boundaries, to work with other artists from the continent.
"It gives you the power to grow musically.
"I believe this album is a great piece of work.
"There are certain songs that make reference to the title, which is all about the sacrifices I made to be where I am," he concludes.
To his supporter, he says they should expect more tours nationally that will be dedicated to them.