He could easily have got himself a supercharged SUV or lived the high life in Johannesburg's trendy spots, but The Soil front-man Ntsika Ngxanga has shunned all that to invest back in music.

The charismatic 29-year-old vocalist has a burning desire to grow the industry and has put his money where his mouth is, literally.

Ngxanga's independent label Nomadic Tribe is gathering steam with an impressive list of artists boasting varied repertoires.

Ngxanga, first wanted to start a hub to compose for other artists in and out of the country. He found that he had too much time on his hands because The Soil releases albums two or three years apart. "As soon as God gives me a song in a dream it also points me to the person it's intended for and I needed to fulfil this calling."

Things moved quickly and after he met the talented vocalist Khonaye in Cape Town, the first artist he signed, he knew it would be a record label and not just a hub.

Ngxanga says the name of the company comes from the fact that the forefathers did not stay in one place for long as nomads in search of water, better climate and greener pastures. But it can also be seen as a metaphor for the progressive mind buzzing with ideas.

He believes that he is carrying on a family tradition and says one of his ancestors must have been a singer and he has that anointment too.

"I knew there must be a tribe of people like me out there who supercede for their family. It all came down to Nomadic Tribe."

The company's logo features a bird, which is the most nomadic species, on a clef.

Today Ngxanga's burgeoning business features the talents that he speaks so highly of and that he mentors. He touts Khonaye as a special breed and says she ushers in a golden era of this generation's singing with her rich tone as heard from music royalty Miriam Makeba and has the aesthetic of Busi Mhlongo.

Then there is the Afro-funk trio of Soulphiatown which he says have the spirit of the late Nigerian Afrobeat icon Fela Kuti. Ngxanga says rapper War Bandit is one of the last poetically rich hip-hop musicians to come out of Soweto. He says Inflated DJ has skills to put fans in a trance with his music boasting Colombian jazz influence plus Afrobeat of West Africa.

New albums from these outfits will drop from next month. He also plans to mark some South African holidays and occasions with surprise releases free for download from Nomadic Tribe.

Sitting as the CEO of Nomadic Tribe and employing four staff, Ngxanga also relishes the role of producing some of his acts and still writing for other artists. "I believe that the first Grammy Award I will lift will be for production, and not as an artist. Music is a medium to be taken with care and respect, it's a living organism and you have to give it time."

It hasn't been smooth sailing for Ngxanga and he says his wife Chumasande was understanding in supporting his dream as he used all the money from his savings. He also credits his faith. "God is at the epicentre of my conviction. I'm just His child and I have a few years on earth to travel my purpose."