Sun Dec 04 05:55:25 SAST 2016

Metro FM suffers major drop in listenership figures

By Sefiso Hlongwane | 2016-12-01 14:34:53.0 | COMMENTS [ 17 ]

The Broadcast Research Council (BRC) released its second RAM (Radio Audience Measurement) figures this week‚ which unveiled a drop in numbers for Metro FM.

This comes after the second radio audience survey report was released from the new BRC RAM format‚ which introduced fresh measurement instruments.

While it is extremely difficult to technically assess how the 90% local music quota affected 19 of SABC’s radio stations‚ the reported listening patterns over the course of the year shows that Metro FM is one of the platforms that suffered the most in both its average daily cume and one week cume.

What is ‘cume’‚ anyway?

It’s short for ‘cumulative audience’. Therefore‚ it refers to the number of people who listen to a station for at least five minutes during any time period.

According to the BRC November report‚ a daily average cumulative audience of 2‚ 273 000 tuned into Metro FM from January to June‚ however‚ the station saw a drop of 75 000 during January and September.

In its one week cume‚ Metro FM went from 4‚ 159 000 to 3‚ 968 000 from January to June and January to September‚ respectively.

Justine Cullinan‚ who is the station manager at 5FM‚ believes that Metro FM’s 2016 figures are a reflection of the drastic changes in the station’s popular Sunday programming after the introduction of the 90% quota.

“Generations of South Africans grew up on Metro FM’s Sunday programming and until the 90% decision was made‚ they boasted a highly unusual proposition in that their Sunday listening beat out their weekday drive shows over and over again‚” she wrote on The Media Online.

Other SABC stations that saw a drop in their average daily and weekly listeners are Thobela FM as well as Motsweding FM.

Ukhozi FM managed to reign supreme as the biggest radio station in the country‚ after managing to amass more than 7 million listeners a week from January to September.

5FM also saw an increase in its numbers.

The BRC will release transparent‚ stand-alone radio figures four times a year based on six months’ worth of data collection‚ which began from 7 January‚ 2016.

 

COMMENTS [ 17 ]

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lanevus414

thanks to the 90% ya maswepa listening to zulu music on a sunday is like eating mielie rice ka cheese.

2016-12-01 14:51:41.0 | 1 replies

Mgwijikhwebu

Why listen to Zulu music? Don't you have your own? By the way, you guys lack pride and originality. Big ups to Zulus for showing the confused natives on how it can be done. That's remaining true to yourself and values.

2016-12-01 17:25:00.0 | 0 replies

Moriski1900

Good..this 90% local ya Hlaudi is the cause of this and also that show ya Somizi,Khanyi & Ntombi makaka fela...

2016-12-01 15:13:42.0 | 1 replies

Mgwijikhwebu

Your statement is untrue and baseles.

2016-12-01 17:26:00.0 | 0 replies

TheFrenchMan

The Lose of Tbo Touch,Sbu and Phat Joe might have something to do with it. personally i stoped listening to radio when Phat Joe went to TV more and Touch replaced,

2016-12-01 15:14:16.0 | 1 replies

LeparaThePresident

And this listener-ship affect revenue.

2016-12-01 16:14:30.0 | 0 replies

MAWARAWARA

Are they still noisy?

2016-12-01 15:21:21.0 | 0 replies

mynameismadubula

we told them to take us serious, Somizi Khanyi? we don't eat plastic..

2016-12-01 15:25:15.0 | 0 replies

TexbookMachismo

from 2‚ 273 000 to 75 000 damn thats Catastrophic man

2016-12-01 15:28:48.0 | 2 replies

Shredder

a drop of 75 000, sir.

2016-12-01 15:43:29.0 | 1 replies

Moriski1900

Hehehehehe eish English mara...LOL

2016-12-01 15:55:40.0 | 0 replies

fokofpolisiekar

no, its a drop of 75 000 not to 75 000, meaning they've dropped to 2 198 000.

2016-12-01 16:00:11.0 | 0 replies

Letjatji

Who to blame??Hlaudi making SABC poor

2016-12-01 15:39:13.0 | 0 replies

Mgwijikhwebu

Ukhozi, lundiza phezulu!!! Umakhonya komakhonya!!! Thina asisoze saba ngothathekile. Asisuki phela eZimpopo.

2016-12-01 17:22:42.0 | 0 replies

MommaC

This is why SABC is making such a loss. Advertisers need the maximum audience and they won't pay premium for less. The customer is always right. If you don't give the listener what he wants, he goes elsewhere. If the listeners go elsewhere, then so do the advertisers.

2016-12-01 18:27:22.0 | 0 replies

PartyMood

90% old boring songs kaMahlathini,sxaxambidji mxm.Bring back our old metro days plz.

2016-12-01 23:32:31.0 | 0 replies

Mofida

When Romeo Khumalo converted the old Radio metro into the current youth station thats when i stopped listening because he got rid of my favourite presenters like Mesh Mapetla,Tim Modise,Shado Twala,Bob Mabena,Tom Mphatsoe,Grant Shakoane.They did not speak English with a fake American accent but they spoke with the accents that we are familiar with.

2016-12-02 11:05:38.0 | 0 replies
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