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Rick to bare David Tlale's underwear on the ramp

By Lesley Mofokeng Entertainment Editor | 2016-08-16 11:56:30.0

Rapper Riky Rick will be unveiled as the new brand ambassador for David Tlale fashion house on Thursday.

Rick, whose real name is Rikhado Makhado, will collaborate with the respected fashion guru, but first they will be showing off their new campaign called Jockey by David Tlale.

An elated Rick commented: "I have a huge passion for fashion and progressiveness. There is no other brand right now that is building a legacy like what David Tlale is doing for young designers."

Also read: Riky Rick hits back at Julius Malema over Mabala Noise claims

He said working with Tlale would be a learning curve with Tlale as a mentor. "I look forward to taking a beautiful fashion journey. I represent a group of youth that wants to explore and see new frontiers and creative spaces, new attitudes, younger markets and those who want to live the upper [lives]. Some brands are inaccessible for South African kids, and this collaboration says fashion is accessible with our own brands at home."

Tlale said there were more surprises with Rick, whom he said he picked for his global flair and fashion sense.

"He doesn't compromise, and we've seen him at events how bold and amazing he is. He always makes a fashion statement. And much like our brand Riky is on that tip of being a global player, made in SA but making strides in international markets. I believe this is a perfect platform to introduce him to the world by walking for Jockey and becoming a David Tlale ambassador."

Tlale said in addition to his underwear range with Jockey, he will also be launching his own David Tlale underwear later in the year before unveiling perfume, shoes, eyewear and homeware.

Jockey by David Tlale will be in selected stores by the end of next month.

Tlale, who showed off his latest collection at Mercedes-Benz Fashion Week Joburg on Friday night in Sandton, said he was still on a high. "I keep visualising how graceful it was and the reception from guests and clients. It was a moment of shedding a tear as I saw the army of models going down the catwalk and the audience appreciating the craftsmanship that went into the clothes."

mofokengl@sowetan.co.za

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