Proudly South African was established in 2001, born out of the 1998 Presidential Job Summit convened.
The 18-year-old reality TV star has broken into the modelling world on the back of her association with the Kardashian-Jenner family, but it appears she feels the moniker is now stunting her career aspirations as she is dropping her last name and will only be known by her first name.
The move will see Kendall follow in the footsteps of a host of other celebrities who are known by one name only, including Beyonce, Madonna and perhaps most pertinently, Twiggy. Kendall recently made her Vogue debut in an editorial shot by Patrick Demarchelier in which she wore a selection of luxury scarves.
Tellingly, her 'Keeping Up with the Kardashians' link wasn't referenced in the shoot and nor was it in the accompanying interview. She recently said: ''What I have has almost worked against me. ''I had to work even harder to get where I wanted because people didn't take me seriously as a model.
Because of the TV show. I went on castings and some people weren't feeling me because of my name. But it was great when people didn't recognise me. I was like, 'Thank you. Please don't recognise me.' ''