Motown records appointed R&B singer Ne-yo as their senior VP of A&R in 2012, a decision which although came as a surprise for many proved to be a good move for the company.
Now Sony Music Africa has given Bantwini a chance to show that skills his extend further than the recording studio.
Bantwini’s role in the company will involve working creatively to develop and release new content from Sony Music Africa’s domestic artist roster under the banner of a newly developed (soon to be announced) label imprint.
‘We strongly believe that with us, Zakes will play a major role in further evolving & growing the South African music industry’, says Sean Watson (Sony Music Africa CEO).
‘I’m excited to work with Sony Music’s artist roster’ says Zakes, ‘as well as sign & develop new artist careers that matter to our country, continent and the world’.
The news of his appointment come soon after the release of ‘Upfront With Zakes Bantwini’ live project and a new studio multiple award nominated album ‘ 'The Fake Book and Real Book: My Music Bible'.
Sony is the home of many successful African artists including: Joyous Celebration,
House Afrika Records, Zonke Dikana, Toya Delazy, Goldfish, D’Banj,RedSan.