The 'How We Do' singer is reportedly dating entrepreneur Luke McGill, who runs a company called LJM, which makes fashion-forward caps favoured by rappers.
The distinctive hats are all emblazoned with the word Trillest, and style icon Rita has been spotted sporting several of Luke's designs in recent days.
The new couple spent a romantic weekend in Las Vegas over Easter (31.03.13) and were seen cosying up on a sun lounger together.
They were both decked out in Luke's headgear and shared several photos of the caps over Twitter and Instagram.
Rita clearly has a thing for fashion-savvy men and previously dated reality star Rob Kardashian, who has just launched his own sock range.
The pair called time on their long-distance love in December due to hectic work schedules, but Rita has recently claimed they were never officially a couple and said she is disappointed with the angry messages he posted on Twitter following their split.
She said: "I never thought it was actually a relationship, in all honesty. I never mentally defined it as 'boyfriend, girlfriend'.
"When I split up with him, I said, 'It's because I'm never there, I don't know how to do it.' That's all I said, then ... the rest happened. He obviously felt that creating myths was the way forward."