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Beyonce Knowles becomes face of Pepsi

By bangshowbiz.com | Dec 10, 2012 | COMMENTS [ 11 ]

BIG BUCKS DEAL: Part of the contract will see her grace a series of limited edition cans in March next year

The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the contract will see her grace a series of limited edition cans in March next year.

Beyonce said: ''Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.''

Brad Jakeman, president of PepsiCo's global beverage group, added: ''Consumers are seeking a much greater authenticity in marketing from the brands they love.

''It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration.''

The 'Halo' hitmaker's performance at the Super Bowl 2013 Halftime show next February, will be sponsored by Pepsi, while her advert for the brand will air for the first time during the famous sporting event.

Pepsi will also sponsor many of her concerts as well as help to promote her fifth studio album, which is out next year.

COMMENTS [ 11 ]

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She jst adding money to her bank account...hope SA celebrities cud do dt also

Dec 11, 2012 8:21 | 0 replies

@Smollo: She was pregnant, had a normal birth and worked hard to get her body back because she is a Brand and needs to be on point.

Dec 11, 2012 2:29 | 0 replies

@Right-Back-Khumalo
she was neva pregnant so she neva gave birth

Dec 11, 2012 11:16 | 0 replies

How did she give birth? C-section or traditional pushing?

Dec 11, 2012 10:33 | 0 replies

WordofGod
we need to see new faces, enaf ka wena!!!
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New face aint good marketing idea.

Dec 11, 2012 10:15 | 0 replies

Now let’s see who is going to the boss of the soft drinks for Illuminati between Coke and Pepsi. Somehow I don’t see Coke relinquishing that title! In the end they make the money that they want. Anyway all shall come to nothing…Jesus is coming soon!

Dec 11, 2012 10:10 | 0 replies

mmmhhhhhh.........those shoes...dzammm!!

Dec 11, 2012 9:27 | 0 replies

we need to see new faces, enaf ka wena!!!

Dec 11, 2012 9:23 | 0 replies
Dec 11, 2012 9:15 | 0 replies

yes, Jub Jub on correctional services vehicles

Dec 11, 2012 8:33 | 0 replies
Dec 12, 2012 8:18 | 0 replies