Wed Aug 23 15:55:23 SAST 2017
 Jimmy   Manyi  was re-elected as president of the BMF. Pic: MARIANNE SCHWANKHART. 08/10/2009. © The Times.
Guptas sell The New Age and ANN7 to Manyi

The Guptas have agreed to sell their shares in The New Age newspaper and ANN7 channel to Lodidox‚ ow.

Beyonce Knowles becomes face of Pepsi

By bangshowbiz.com | 2012-12-10 15:00:00.0

BIG BUCKS DEAL: Part of the contract will see her grace a series of limited edition cans in March next year

The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the contract will see her grace a series of limited edition cans in March next year.

Beyonce said: ''Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.''

Brad Jakeman, president of PepsiCo's global beverage group, added: ''Consumers are seeking a much greater authenticity in marketing from the brands they love.

''It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration.''

The 'Halo' hitmaker's performance at the Super Bowl 2013 Halftime show next February, will be sponsored by Pepsi, while her advert for the brand will air for the first time during the famous sporting event.

Pepsi will also sponsor many of her concerts as well as help to promote her fifth studio album, which is out next year.

X