• Tweet

Pepsi + Beyonce = Global NOW. #LiveForNow.

The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the contract will see her grace a series of limited edition cans in March next year.

Beyonce said: ''Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.''

Brad Jakeman, president of PepsiCo's global beverage group, added: ''Consumers are seeking a much greater authenticity in marketing from the brands they love.

''It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration.''

The 'Halo' hitmaker's performance at the Super Bowl 2013 Halftime show next February, will be sponsored by Pepsi, while her advert for the brand will air for the first time during the famous sporting event.

Pepsi will also sponsor many of her concerts as well as help to promote her fifth studio album, which is out next year.

Comments

• Sign in or sign up to comment

Sun May 26 06:26:33 SAST 2013 ::

Dec 11, 2012

wesbuw22

She jst adding money to her bank account...hope SA celebrities cud do dt also
Report Abuse

Dec 11, 2012

Lord-Have-Mercy

yes, Jub Jub on correctional services vehicles
Report Abuse

Dec 11, 2012

queenies

ok
Report Abuse

Dec 11, 2012

WordofGod

we need to see new faces, enaf ka wena!!!
Report Abuse

Dec 11, 2012

nozi1way

mmmhhhhhh.........those shoes...dzammm!!
Report Abuse

Dec 11, 2012

KingMay

Now let’s see who is going to the boss of the soft drinks for Illuminati between Coke and Pepsi. Somehow I don’t see Coke relinquishing that title! In the end they make the money that they want. Anyway all shall come to nothing…Jesus is coming soon!
Report Abuse

Dec 11, 2012

The-Vince

WordofGod
we need to see new faces, enaf ka wena!!!
----------------------------------------------------------------------
New face aint good marketing idea.
Report Abuse

Dec 11, 2012

Right-Back-Khumalo

How did she give birth? C-section or traditional pushing?
Report Abuse

Dec 11, 2012

smollo

@Right-Back-Khumalo
she was neva pregnant so she neva gave birth
Report Abuse

Dec 11, 2012

MrsMaverick

@Smollo: She was pregnant, had a normal birth and worked hard to get her body back because she is a Brand and needs to be on point.
Report Abuse

Read all 11 comments