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NEW KID ON THE BLOCK: Junior Prez has released his debut album.

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Born in Cape Town's notorious Cape Flats, his Mixed Tape album is accompanied by a website where he interacts with fans on a daily basis. The response so far has been positive.

According to his producers at international stable Star Nation Records Prez is headed for greatness.

"He is doing well with downloads three days after releasing his debut album," producer Andre Brown said.

"We are quite sure this is the way to go with regard to music marketing and distribution, especially since releasing a CD the traditional way is susceptible to piracy."

Prez's repertoire is a mix of well- crafted commercial rap with a fair dose of international flavouring.

Though he has been involved in music from a young age, he had to wait for the right time and right producers before rushing into the studio, he told Sowetan this week.

"I have always been involved in music, having been influenced a lot by international hip-hop artists," Prez said. "I have taken part in several hip-hop competitions and showcases over the years, consolidating my foothold on this genre.

"But I had to wait for the right time and right producers. I am happy that I eventually teamed up with my producers, who not only demonstrated faith in my music by signing me up, but have a vision to market my music internationally.

"With this music we intend not only taking the local music industry by storm, but to market the music in a creative way, using mainly the Internet."