Music indaba to hit high note
THE organisers of this year's leg of the South African Music Conference in Durban next week, are shifting the focus because they want to arm aspiring DJs with the business aspect of the music.
The conference takes place at the Olive Convention Centre from Monday to Saturday.
Top speakers include Byron Stingley, Ralf Gum, Rocco, Black Coffee, DJs Fresh, Vinny, Christos, Oskido and Greg Maloka. Organisations such as Samro (South African Music Rights Organisation) will also be represented.
Popular DJ Christos said on top of the usual significant topics - including marketing oneself in the music industry, contractual information, running music as a business.
He said: "new topics will be around entrepreneurship, design (this plays a big role in brand building), editing (available for interested delegates), the significance of vocals in music, and how to run a bedroom studio as a business".
"This year's event will concentrate a bit more on developing music practitioners," Christos said.
"The reason we are concentrating on the business aspect of music is that DJ Union's view is that we have enough guys producing but how are they making their money."
The other major focal point is the vocal part in music.
"We have most producers focusing on instrumental tracks and this is not getting airplay," he said, adding that they would conduct major workshops on the importance of lyrics at the conference.
Vinny explained that another area of interest would be on "the next generation" mainly because of the huge inroads youngsters are making worldwide".
"A lot of them are signing up deals with labels out there on their own without the relevant knowledge. They need to be careful about how those deals are structured, hence the business focus of things," he said.
SABC1 entertainment marketing manager Dichaba Phalatse said they were proud to be associated with the event.
"The channel remains committed to playing a positive role in support of the development of the local music industry."
Metro FM's marketing manager Kina Nhlengethwa said the radio station values and will always support empowering opportunities.
The event will close off with a star-studded mother of all parties to feature Black Coffee, Fresh, Oskido, The Maestro, Vinny, Christos, Vetkuk vs Mahoota, Bobsta, Ralf Gum, Rocco and many more DJs.