Golden opportunity for budding DJs
THE National Youth Development Agency has finally put its money where its mouth is, so to speak.
The agency has partnered with DJ Oskido Mdlongwa, former YFM manager Greg Maloka - who now leads Kaya FM - and the Deejays Unite Foundation, to establish a loan funding programme called Golden Economy.
The aim is to empower the youth with lucrative opportunities to establish their own businesses in the entertainment sector.
The initiative has two projects, and the Oskido I Believe Programmeis one of them. It targets youths with an interest in the development of studio sound production.
"This has resulted in the 'I believe programme' that will give them all the necessary information."
The second project is the Deejays Unite Foundation Programme and is aimed at youths with a growing interest in music production, being an established DJ and event sound production, which will be part of the NYDA'S Ithuba Lentsha Micro Enterprise Programme.
NYDA chief executive Steven Ngubeni said: "There is little support for and development of young people in the music industry, so we often hear stories of talented musicians dying penniless. The resources and skills that young people will be equipped with through this programme will ensure that they go on to develop sustainable businesses."
Mdlongwa said the first phase of the programme has already been rolled out and was a success.
"I am happy that everything went well," he said. "It feels good to make a difference in young people's lives. I was impressed by the level of commitment they showed during the workshop.
"Now that they are done with the intensive programme they will receive equipment and start [working]. We know that DJs and musicians are not taken seriously but the NYDA has shown that it has faith in us."
The training took place last week. Among the people mentoring the young stars during the technical and entrepreneurship training was DJ Fresh.