It was all about six packs, pumped up chests, boobs and booty at the Bon Hotel in the Vaal on Friday.
The launch parties will take place in Johannesburg and Cape Town tomorrow and on Friday.
The Kardashian sisters will be hosted by Live presenter Bonang Matheba, who is Brutal Fruit Cheeky Cranberry ambassador. The Joburg exclusive party will take place at the famous ZAR Lounge.
In addition to her starring role on TV, Kim's also the executive producer of DStv's Spin Crowd, a reality show that centres around six cast members who all work for a Hollywood public relations firm. The show is currently on Channel 124 on DStv's E! Entertainment.
Local journalists can't wait to raise the most asked question: The sex tape?
Even though the rendezvous with ex-boyfriend Ray J happened four years ago, the question tops the list of most tabloid journalists' question. The sex tape is also on the list of the most popular searches for 2010 on the YouTube.
Following her sex tape scandal, Kim went on to pose nude in Playboy. As if that was not sexy enough, the ex-girlfriend of US football heart-throb Reggie Bush is featured in the latest issue of W magazine - naked.